12 Tenets of Content Creation – [Infographic]

Content marketing wins customers. It’s hard for even the most ardent naysayers to argue with the overwhelming statistical evidence that this tactic is effective.

But for those new to the concept, it can be somewhat counterintuitive. What is content marketing exactly? And how am I supposed to create marketing materials that aren’t totally about why people should buy my product?

This insightful infographic from Placester can give you tons of great ideas:

12 steps to create compelling content

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Andrea Fryrear
About the Author:

Andrea Fryrear

Andrea loves to dissect marketing buzzwords and fads looking for the pearls of wisdom at their cores. Her favorite topic is agile marketing, which she believes holds the key to a more fulfilling (and less stressful) marketing career for individuals and a more powerful marketing department for business. When not scrutinizing the latest agile methodologies, Andrea can be found on the volleyball court, at the park with her two delightful kids, or baking “calorie-free” cookies. Connect with her on Twitter @AndreaFryrear, or on LinkedIn.




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