It’s no secret that a website is essential for business. It is also no secret that WordPress is the go-to tool for site building today.
Of the top 10 million websites out there, WordPress was used to build nearly 25% of them.
And with over 60 million WordPress posts created each month, that comes as no real surprise.
For all that our WordPress sites have done for us, what can we do for our WordPress site?
Below are four plugins that you can apply to your WordPress supply to ensure you are getting the most out of your site.
1. Bring People to Your Site With All in One SEO Plugin
You’ve poured your heart and soul into designing your site and creating content to fill it, so you want it to be seen. What’s the best way to get your site out there? Ensure that it ranks highly in search results.
That’s where the All in One SEO Pack comes into play.
All in One allows you to manage all of your site’s SEO with ease. By maximizing your site’s ability to show up in online searches, you’re giving it the attention it deserves.
While All in One’s feature list is huge, here are a couple of our favorite aspects of the plug-in:
Home Title: If left blank, your home title will default to your WordPress website title. While you can just repeat this title, we recommend adding something that is likely to drive up your click-through rate. An attention grabbing tagline or keyword can help your page stand out in a list of search results.
Home Description: Depending on your settings, your home description will default to either the first 160 characters of your article or be left blank if no information is entered. To get the most out of your description, include a keyword or two and be compelling. This description should help sell your page over the other search results.
Home Keywords: While meta keywords were once a valued part of SEO, because of keyword stuffing, they have been pulled from most search algorithms. While some WordPress themes may turn your keywords into tags, it may be wishful thinking to expect much from this field, so you can pass this one by.
For other free SEO plugin options take a look at WordPress SEO and SEO Ultimate.
2. Use the Post Connector Plugin to Keep Readers on Your WordPress Site
With your site ranking high in searches, and people clicking on your well-crafted titles, your next step is keeping people on the site after they arrive.
By linking your related articles together, you give your readers a reason to stay put. This makes for a better user experience as well as increasing page views. It also creates anchor text which helps bots crawl your page and index your web pages.
You can use Post Connector to group your articles by related content so that when someone finds your page through a search, you can easily link them to other articles that may interest them.
Simply create a connection, give it a title and tell Post Connector your Parent and Child post types.
Now whenever you create a new post, Post Connector will display your connection below the post making it easy to link to new or existing content.
Take a look at the “Other Articles You Might Enjoy” section to the right for an example of how you can easily link your readers to the rest of your site. And once you’re through reading this article, feel free to take a look at the rest of ours.
Additional features that Post Connector boasts include:
- No required coding: Link to your content without the hassle of coding every link.
- Backwards linking: Link parent to child and child to parent.
- Unlimited links: Whether you have 1 piece of related content or 1,000, Post Connector won’t limit your links.
- Widgets: Use widgets to display related content.
- Multilingual: Currently available in English, Spanish, Dutch and German with more to come.
Other content-link plugins worth mentioning: Yet Another Related Posts Plugin, Contextual Related Posts, and nrelate Related Content
3. Gather Contact Information Using the OptinMonster Plugin
One of the goals of your WordPress site is likely to gain subscribers.
With OptinMonster, you can create opt-in forms to allow readers to sign up for emails where they can be sent exclusive content and be notified when you add new articles. By putting forms directly on your page, you ensure that visitors are seeing it when they are most engaged with your site.
Creating your opt-in forms is simple. OptinMonster has just five sections to work through:
- Design: The first decision you’ll make is on the design of your form. OptinMonster offers four designs:
- Lightbox: This will cover your contact, ensuring a high level of interaction from the people visiting your site.
- Footerbar: A simplistic horizontal bar at the bottom of your page.
- After Post: An image that comes after your content with a field for an email address or other information
- Sidebar: Similar to the after post, except that it exists to the side of your content.
- Theme: Each design has its own set of pre-built themes that are easily customizable. Due to their size, the footer bar has less room for changes but its simple design can be made to fit any page.
- Fields: Here you can make changes to the fields that your form will show. Choose whether to include an optin name field, select text placeholder, select text and colors.
- Configuration: The Configuration section allows you to create a thank you message as well as selecting a website to redirect to after a successful opt-in.
- Integration: The last section in building out your opt-in form allows you to choose which email client to integrate with. Use the dropdown to select your email provider and let OptinMonster send your new contacts straight to your campaigns.
Pricing for OptinMonster starts at $49 for a Basic plan. For other lead generating options, check out Thrive Leads, WP Leads, and Hyrbid Connect.
4. Make It Easy For Your Readers to Share Your Content With Elegant Theme’s Monarch Plugin
While you should already be active on Facebook, Twitter, LinkedIn, and other networks, you can also use the sharing power of your readers to generate traffic to your site.
Elegant Theme’s Monarch will make sharing easier (and more attractive) than ever.
While Monarch’s focus is on creating sharing tools that load quickly, they have also made them more aesthetically pleasing as well.
Monarch gives you five options on where to display the buttons:
- Above/Below content
- In a pop-up windowAs a fly-in
- On selected media
For pop-up and fly-in windows, you also have the option of selecting what prompts these windows to be displayed:
- On a timed delay
- At the bottom of a page
- Upon scrolling
- After posting a comment
- After making a purchase
- Due to inactivity
Once you’ve installed Monarch, creating your buttons is as easy as selecting the networks you’d like to include, drag and drop the networks in whichever order you’d like, and save.
Stocking Your Site with WordPress Plugins Is Bound to Create New Connections
These plugins will help you manage the flow of traffic to and through your website. From appearing in searches all the way through conversion, these tools enable you to make the most of your WordPress page and the traffic going to it.