With the stress of holiday marketing in full swing, it can be hard for marketers to get completely into the spirit of thankfulness that others are enjoying this time of year.
But really we marketers have a lot to be thankful for in 2015.
We can reach more people in our target audiences than ever before, and if we provide them with useful, targeted messages they are willing to reward us with their business and their loyalty.
So even if you have a Black Friday or Cyber Monday campaign that you need to babysit while enjoying food, football, and family this week, take a glance at a few of these marketing stats. Hopefully they’ll give you a warm fuzzy feeling just when you need it most.
57% of email subscribers spend 10-60 minutes browsing marketing emails during the week.
When we send emails out it can sometimes feel like we’re whispering in a hurricane. There are so many emails out there, how can we get ours to be heard?
But Blue Kangaroo reported back in 2012 that a clear majority of our subscribers are devoting time to checking out marketing emails, so at least we have a shot.
If we take the time to focus on designing emails that are considerate of this time and offer value to the folks who open them, we can get an even bigger chunk of that time for our own messages.
Segmented email campaigns get 59.82% higher clicks than non-segmented email campaigns
Of course it’s not just the design of our emails that’s important, it’s their relevance to the people opening them that matter too. Fortunately the effort that we put in to making sure recipients feel like an email was written just for them pays off big time.
According to MailChimp’s review of their user data, if we take the time to segment our email campaigns we’ll see nearly 60% more clicks than if we didn’t segment our list.
You wouldn’t want someone forcing mashed potatoes on you if all you really want are candied yams, now would you? Your subscribers feel the same way.
64% of the total population say online search is their most trusted source of information.
All that time you spend doing keyword research, competitive analysis, linkbuilding, and blog post creation is totally worth it: you’re getting access to 64% of the population that trust their search results above all else.
So let’s all be thankful for the pages that we work on that appear in search results, and for the SEO skills that allow us to push them ever higher. I’ll have another serving of metadata, please.
74% of consumers rely on social media to inform their purchasing decisions.
All those meetings where you’ve tried to explain Twitter or Pinterest to your boss? They weren’t wasted time. They were helping consumers make confident decisions to choose your brand.
With nearly three quarters of all consumers putting trust in social media, we marketers can feel very satisfied that we were on board with this whole “social thing” from the beginning.
Have some more pie, you’ve earned it.
Then go tweet about it.
By 2018, video internet traffic will be 80% of all consumer internet traffic.
Oh video marketing. We all love you when you work out well, but you take up so much valuable time. It’s nice to know that in just a few short years you’ll be helping us insert our messages into 80% of all the traffic on the internet.
Of course, we all know that means we need to be getting better (and faster) at video marketing now, not in 2018.
It might be a good idea to ask for a video camera for Christmas this year and start practicing for your closeup.
94% of people click on organic content instead of ads online.
Poor online ads. What with all the ad blocking they’re already having a rough time, and now some very intimidating stats about how much more people like engaging with organic content.
This is actually good news for marketers in general because content is typically MUCH cheaper to produce and distribute than the cost of a traditional advertising campaign.
For my fellow content marketers out there, this is particularly good news (hello, job security!). More pie for everyone!
Social media sites and blogs reach 8 out of 10 of all US internet users and account for 23% of all time spent online.
Some of online marketing’s strongest areas of expertise — blogging and social media — give us the potential to access 80% of internet users in the US. That’s pretty exciting.
What other marketing good news would you like to share with your colleagues? Shout them out in the comments.